5 Free Ways to Improve Your Website Right Now

You want your website to increase sales. But if your site is slow or unclear, people will leave.

Here are 5 free ways to improve your website right now.

(Did I mention they’re all free?) 

1. Improve your website speed (before people leave)

Slow-loading pages are frustrating for everyone. When pages are slow, people will leave before even seeing your offer.

Most people expect a page to load within 3 seconds (yes, you read that right. Three seconds!). 

What to do:

• Test your webpages with Google PageSpeeds Insights

• Reduce the file size of images by adjusting resolution 

• Remove unnecessary scripts and plugins

• Use caching tools or a faster hosting plan if possible

2. Put your website to the 5-second impression test

First impressions matter. If your message isn’t clear right away, visitors will get confused and go somewhere else.

A clear, concise message builds trust and keeps people engaged.

What to do:

• Have a friend view a page for 5 seconds, then ask:

  • What is this page about?

  • Is there an action to take?

  • What do you remember from the page?

  • Does this business seem like they know what they’re doing?

• Update your headings, copy & visuals 

3. Make your links obvious (and easy to click)

Live by this rule: if it’s clickable, it should be obvious. 

Hidden links confuse visitors and make it hard for people to engage with your content.

If people can’t see where to click, they can’t take action, and that means your conversions drop. Every link, whether to another page, an external resource, or an email, should be clearly visible to potential clients.

What to do: 

• Use a distinct colour or underline for links so they stand out from regular text

• Ensure links change style on hover or click

• Avoid linking too much text at once

• Keep link text short, direct, and actionable

4. Simplify your menu to improve your website experience

There is nothing more confusing than a site with too many menu options. Visitors get overwhelmed and won’t know where to start. (cue low-key anxiety)

When people can’t immediately find what they’re looking for, they’re less likely to stick around. A cluttered menu means frustrated visitors and lower conversions.

What to do:

• Simplify your navigation to 4–5 primary pages (Services, About, Contact)

• Move secondary pages, like individual services, into dropdowns

• Name links clearly and simply. Don’t get fancy (e.g., just call your blog “Blog”)

• Space your links evenly for easy scanning

• Test your mobile navigation to ensure it’s easy to use

5. Use one clear Call to Action per page

I repeat: use only one clear Call to Action per page. That’s right. One. 

Too many choices confuse people. Visitors don’t know which step to take and usually leave with a bad impression – and without taking any action.

Clarity leads to sales. A single, focused call to action guides users, builds trust, and helps turn visitors into clients.

What to do: 

• Identify the one action you want people to take on each page

• Use one obvious, clickable button in each CTA section (e.g., Book Your Free Call, Buy Now, Start Today)

• Put CTAs in visible spots, like on your header and at the end of content

• Test your buttons on mobile and desktop to ensure they’re easy to see and click

There are many ways to improve your website (and your sales)

I get it - websites can be overwhelming, especially when you’ve already got a full-time job 😉  It’s easy to feel stuck when you don’t know which fixes will make a difference.

The good news is that small changes make a huge difference.

Purposeful improvements help visitors have a smooth experience, build trust, and increase the chance they’ll take action.

What to do:

• Start with these 5 free fixes to improve your website today

• Watch visitors interact and adjust based on feedback

• If you want extra help, book a free call and get personalized advice to tackle your website headaches (I'll pack in as much free advice as I can fit into 30 minutes)