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Why I switched to the One Concept Method (and why you should thank me for it)
It's been about a year since any of my clients have asked for changes to their logo.
Everyone's happier with the results, and my process is way faster, way more efficient, and my clients get way more clarity.
Oh, and they get stronger brands, too (win!)
bethanyissler
Oct 13 min read


Why a Strong Brand Identity Matters (Especially If You’re a Service Provider)
Your brand is more than a logo. It's the feeling people get when they engage with your business, whether that means landing on your website, socials, or even experiencing you in-person. Your 'brand' is the impression you leave behind, the way you make people feel when they interact with your business. Done well, your brand identity builds trust, tells your story, and attracts the kind of clients you actually want to work with.
bethanyissler
Jul 213 min read


Ranking on Google: 5 Things You Need to Know Before Starting Your Website
After close to a decade of building websites, I've seen firsthand the challenges facing business leaders who are launching a new website...
bethanyissler
Mar 263 min read


How to Build Your Website Authority to Rank Higher in Google Search
So you have a website. Now what?
Here are a few suggestions to help build your site authority and continually improve your site's search
bethanyissler
Mar 252 min read
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