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BRAND CASE STUDY

Prosperwise 
Transformation

After years of serving clients in the financial industry, Prosperwise narrowed its focus to help young entrepreneurs & individuals build wealth. Repositioning the brand required a visual identity that reflected the key elements of their new services: wisdom-empowered service and technology-driven tools with a human touch.

THE PROBLEM

They needed a new look to reposition their services for young entrepreneurs

The old visuals were geared towards a more mature audience. As the team embarked on a rebrand, they knew they needed a modern visual identity that communicated their core values for technology-driven possibilities and human-focused solutions

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BEFORE
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THE SOLUTION

A modern look focused on growth and infinite possibility

We updated the brand colours and developed a visual identity that is relevant to the values and aesthetics of their target audience,  raising the perceived value of their services and attracting the right kind of clients. 

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AFTER

THE RESULT

Not your parents' financial advisor

The finished product is a modern brand that is never boring: the new Prosperwise brand identity is bright, positive, and full of energy in an industry where over-professionalism and stuffy jargon turns away a younger audience. Now the brand is positioned to make connections with young professionals and entrepreneurs who are looking to transform their financial journey.

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Ready for your transformation?

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