BRAND CASE STUDY
Prosperwise Advisors
VISUAL IDENTITY
WEB DESIGN
After years of serving clients in the financial industry, Prosperwise narrowed its focus to help young entrepreneurs & individuals build wealth. Repositioning the brand required a visual identity that reflected the key elements of their new services: wisdom-empowered service and technology-driven tools with a human touch.
THE PROBLEM
They needed a new look to reposition their services for young entrepreneurs
The old visuals were geared towards a more mature audience. As the team embarked on a rebrand, they knew they needed a modern visual identity that communicated their core values for technology-driven possibilities and human-focused solutions
before
THE SOLUTION
A modern look built for growth and infinite possibility
We updated the brand colours and developed a visual identity that is relevant to the values and aesthetics of their target audience, raising the perceived value of their services and attracting the right kind of clients.
AFTER
THE RESULT
Not your parents' financial advisor
The finished product is a modern brand that is never boring: the new Prosperwise brand identity is bright, positive, and full of energy in an industry where over-professionalism and stuffy jargon turns away a younger audience. Now the brand is positioned to make connections with young professionals and entrepreneurs who are looking to transform their financial journey.
