CASE STUDY
Lighthouse Concierge Care
A healthcare advocate
Brand + Web
Sonia’s mission is to support families navigating health challenges with warmth, empathy, and clear guidance. As a brand-new business, the Canva logo and complicated website weren’t reflecting the professional, caring, and approachable service she provides. She needed a visual identity and website that matched the high-touch, human-first experience she offers.
BEFORE
THE PROBLEM
The visuals didn’t align with her expertise
When you’re launching a business, first impressions matter. Sonia’s original visuals and website felt generic, impersonal, and cold. While she loved the lighthouse concept and wanted to keep that meaningful theme, the design needed to be elevated and professionalized to truly reflect her level of service. Her online presence didn’t communicate the depth of care, professionalism, or approachable style that define her work.
Families seeking guidance needed clarity, reassurance, and trust—and her brand and website needed to deliver that.
AFTER
THE SOLUTION
A warm and professional presence.
With a logo refresh and new website design, we revitalized her brand to create a warm, inviting, and approachable aesthetic that reflects the care and expertise Sonia brings to every client interaction.
Using Sonia’s copy as our foundation, we built a website complete with a full booking system, bringing clarity, cohesion, and polish so her expertise truly shines. Subtle, intentional animations highlight key elements and add movement throughout the site, making it engaging and dynamic rather than flat.
THE RESULT
A brand that feels just like Sonia
Sonia now has a fully professional, warm, and approachable brand and website that reflects her style and her mission. Families visiting her site immediately understand who she is, what she offers, and how to reach out—instilling trust, clarity, and confidence.
The combination of her refreshed visual identity and her custom WIX Studio website gives Sonia a strong foundation to grow her business, expand her offerings, and continue supporting families with care and clarity.
