top of page
MINI BRAND CASE STUDY
Red Dwarf Heating & Ventilation
THE PROBLEM
They needed to stand out in a saturated market
As a new service provider in the Okanagan's residential HVAC market, Red Dwarf needed a one-of-a-kind, memorable brand identity. We examined the local market to identify how to position the brand to stand out from the competition.
THE SOLUTION
Use personality and humour to connect with new clients
To make the brand stand out, we focused on what makes Red Dwarf unique. Not only does Adam (owner-operator) provide quality service, but also has a red beard, and a great sense of humour. We brought in those personal elements to build a brand that is full of personality and positioned to connect.
THE RESULT
A one-of-a-kind brand with a one-of-a-kind approach
Red Dwarf is now positioned to grow and stand out from the competition with a brand that is unlike the rest. The personal and distinct appearance creates a memorable impression and facilitates connection with clients.
bottom of page