BRAND CASE STUDY
Long Live Retirement
VISUAL IDENTITY
PRINT DESIGN
As a provider of modern life lending solutions, Glenn specialized in mortgage solutions for Canadian homeowners over 55. With such a niche market, Long Live Retirement needed a distinct visual identity to build trust, raise the perceived value of services, and connect with their audience.
![Mortgage broker logos Vancouver Delta Ladner Kelowna]](https://static.wixstatic.com/media/6541a6_d3557d0db0a141bd93b815b42cbb1e9f~mv2.png/v1/fill/w_800,h_1002,al_c,q_90,enc_avif,quality_auto/LLR%20misc%201080px_compressed.png)
THE PROBLEM
They needed a brand that connects with the right audience
Since their services are specific to a very niche audience, LLR needed a visual identity that was specific to their clientele and the unique values and needs of Canadian homeowners over 55
THE SOLUTION
A brand that celebrates the Golden Years
Glenn sees retirement as a beginning, not an end, and his goal is to help each client discover new financial possibilities in this chapter of life. We brought this into brand visuals through brand imagery, colours, and crisp layouts.
AFTER
THE RESULT
An uplifting brand that inspires, celebrates & connects
Long Live Retirement is now positioned to connect with their audience through a professional image that is engaging, light, and professional while also inspiring a sense of hope and celebration for the retirement years.
