Benefits company logo design
Navy & Sage Benefits
CASE STUDY
Visual Identity
Navy & Sage Benefits is on a mission to restore humanity to insurance. As a trusted employee benefits advisor, their expert team guides business leaders through a simple process so that each client can get the best plan for their budget and the support to make their lives easier.
Before
THE PROBLEM
Their old, dated logo was misrepresenting their advisory services
The old logo did not reflect the high level of service & skill provided by the Navy & Sage team. As a growing HR consulting firm and benefits advisory, they recognized the need for a brand refresh to position themselves as a modern, approachable partner in employee benefits and human resources.
After
THE SOLUTION
A modern, professional, and distinctly human brand for professional services
We created a cohesive, professional, and human-centered visual identity. The new logo balances professionalism with approachability and is part of a complete professional branding system designed to communicate clarity abd trust. Updated brand colours, typography, and a usage guide ensure consistency across all touchpoints, making it easy for Navy & Sage to maintain a strong brand across all marketing channels.
THE RESULT
A cohesive brand for employee benefits and HR consulting firms
We created a professional services brand that is distinctly human and approachable in an otherwise corporate and impersonal industry. The new visuals speed up the trust-building process by relating to client needs and reflecting the client experience: reduced anxiety, increased clarity, and customized professional solutions.
